REALITY
At least 64% of Brazilians pay for some streaming service, while only 0.71% of the population subscribe to the main online and print newspapers. The public got used to paying to consume fiction, but not to know about reality. So, to promote the independent newspaper @Plural, we turned some of its news into movie trailers, using the language that the public is used to paying for: cinematography.
MY ROLE Creative & Art Director
CW/CD Gus Machado
WEBDESIGN Lyn Jannuzzi
MIDIA/PLANNER Flávia Renata
FILM PRODUCTION Guilherme Romeiro
SOUND PRODUCTION Sound Design Prod.
COLLECTIVE Napoleão
CLIENT Plural Jornal
APPROVAL (Rosiane Correia de Freitas, Rogério Galindo, Bob Marochi)
CW/CD Gus Machado
WEBDESIGN Lyn Jannuzzi
MIDIA/PLANNER Flávia Renata
FILM PRODUCTION Guilherme Romeiro
SOUND PRODUCTION Sound Design Prod.
COLLECTIVE Napoleão
CLIENT Plural Jornal
APPROVAL (Rosiane Correia de Freitas, Rogério Galindo, Bob Marochi)
