TRAVELLING FIGURES
In 2025, with the rise of ChatGPT’s image generation, social media was flooded with action figures inspired by users themselves. ClickBus joined the trend in an innovative way, thinking outside the box, literally.
THE RETURN OF THE 10
In early 2025, after Al-Hilal officially terminated Neymar’s contract, rumors of his return to Santos began to intensify, with constant updates and even speculation around his arrival date.
Building on that momentum, we created a 10% off coupon using “SANTOS10” — referencing both the city and the club, as well as Neymar’s iconic number.
The timing proved right. According to the client, searches for transportation to the Baixada Santista increased by 200% as the possibility of Neymar’s return gained traction.
MY ROLE Creative, Art Director & Designer
