BLACK CHARACTERS
In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. So to occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of Twitter. Voz Preta is a digital tool created for Twitter as a means to amplify the voices of Black intellectuals and professionals in a country where structural racism is still so present.
MY ROLE Art Director
CW Gustavo Finamore AD Diogo Rodrigues
CD Luiz Filipin ACD Ricardo Alonso
ECDs Anna Martha / Marcelo Rizério / Pedro Araujo
CEO/CCO Ricardo John
AGENCY FCB/SIX
CLIENT Raça Magazine
CW Gustavo Finamore AD Diogo Rodrigues
CD Luiz Filipin ACD Ricardo Alonso
ECDs Anna Martha / Marcelo Rizério / Pedro Araujo
CEO/CCO Ricardo John
AGENCY FCB/SIX
CLIENT Raça Magazine
